Real estate in India is still considered as one of the most expensive and reliable assets to own. Be it for self or investment, owning a house is still the ultimate goal for many. However, millennials might pretend that they prefer not to go that route and stick with liquidity…


We have come a long way since we got introduced to technology. With this introduction, two very different worlds came together — humans and machines, and interacted with each other. We have come to a point where the line between these is getting blurred with each passing day. …


The story starts with a simple hi. It’s not just a greeting👋 , it's how we are known globally. It is Hike messenger.

At the time when the world was shutting down and cities were going into lockdown due to the COVID-19 pandemic, we here at Hike decided to roll…


A lot has been said on and about enhancing one's own creativity in many ways. It explores different means of thinking and then producing. Creativity is referred to as the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and…


SaaS products are often complex products. With a lot of information that they carry, it becomes crucial to properly structure, segregate and group the information so that it could be consumed effortlessly.

Overview

For a SAAS platform in real estate, we had a Mandate page that carries the basic information of…


Photo by Daniel Tafjord

People always talk about design culture or a design-first approach while discussing the design. But many startups fail to build a cohesive culture with designers, which later on results in a failed team and a poor product.

Why Design culture is needed?

The answer is not as simple. It takes…


There is always talk that goes around the UX community about the UX process. Having been in the UX industry for over 7 years, I have realised that people love complicating simple things. …


How UX took the fear of insurance being technically complex and changed it to as simple as an everyday choice to make.

Insurance as a word creates a certain bit of discomfort especially if you are thinking to buy one. It is mostly because it requires a lot of complex…

Apoorv Gupta

Love to declutter the world by making things simple, as they are. Afterall, everything is not a rocket science.

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